Mike Lindell announced his resignation as CEO of MyPillow to concentrate on his campaign for Minnesota governor. Lindell relinquished his leadership role after over 20 years, transitioning to a minority stakeholder in the company while keeping a seat on the board. This move coincides with Minnesota’s Republican gubernatorial primary, as early voting has commenced for the August 11 election.
In a message on X, Lindell expressed his commitment to the campaign: “Today, I’ve made one of the biggest decisions of my life. I’m stepping down as CEO of MyPillow so I can devote 100% of my time and energy to my campaign for Governor of Minnesota.” He emphasized the importance of focusing entirely on Minnesota and shared his eagerness to earn voter support.
In a company statement, Lindell reflected on his tenure: “After 22 years of leading MyPillow, I know the company is ready for its next chapter and I know Minnesota cannot wait.” He clarified that his decision represents not a retreat, but a step forward in serving Minnesota, prioritizing the state’s needs over personal and business interests.
James Furlong, a former director at MyPillow between 2004 and 2019, has been appointed as Lindell’s successor as CEO.
Who Is Mike Lindell?
Mike Lindell founded MyPillow in 2004, creating a nationally recognized brand through strategic TV advertising and direct marketing. He emerged as a notable supporter of Donald Trump and has actively participated in Republican politics.
Lindell’s gubernatorial bid commenced earlier this year, making him a leading contender among Republicans. His campaign benefited from Trump’s endorsement, though he faces competition from Kendall Qualls, who received the Minnesota Republican Party’s endorsement, and Minnesota House Speaker Lisa Demuth.
The campaign has faced scrutiny regarding constitutional residency requirements. Minnesota Republicans contacted Secretary of State Steve Simon for clarification, amid questions about Lindell’s domicile. Lindell dismissed these concerns, describing them as a “hit job.” Allegations also arose concerning state election law violations, stemming from pillow distributions during a Fourth of July parade. Lindell has denied any misconduct.
If successful in the Republican primary, Lindell may challenge Democratic Senator Amy Klobuchar, considered a strong candidate for her party’s nomination.
Financial Status
Lindell has claimed MyPillow generates hundreds of millions annually. Despite success, several major retailers ceased selling MyPillow products following his promotion of false claims about the 2020 presidential election.
Lindell disclosed that he invested substantial amounts in election-related litigation and advocacy. Accurate net worth estimates remain elusive, given MyPillow’s private status and undisclosed financial data.
Reasons for Stepping Down
Lindell’s resignation stems from his commitment to the gubernatorial race. He insists Minnesota “deserves my full attention,” ensuring his campaign receives undivided time and effort.
As part of the transition, Lindell minimized his ownership stake while retaining a role on MyPillow’s board of directors.
Lindell and Trump’s Alliance
Lindell has consistently supported Trump since his presidency began. Their friendship continued through Trump’s first term, with Lindell visiting the White House and supporting Trump post-office.
Following the 2020 election, Lindell vocally supported claims of election fraud, despite courts repeatedly dismissing legal challenges and absence of evidence of widespread fraud.
Trump’s endorsement last month reinforced Lindell’s status as a prominent Republican candidate, encouraging Minnesota Republicans to support him in the upcoming primary.