Kristin Cavallari is connecting with her past through a new campaign for Uncommon James, her jewelry brand. At 39, the reality star turned entrepreneur showcases pieces from the Detour collection in a desert-themed campaign described as a nod to “old-school Uncommon James.”
In a series of Instagram photos, Cavallari poses beside desert mailboxes wearing a denim corset top with layered gold necklaces, hoop earrings, and stacked bracelets from the collection. Her blonde hair drapes in loose waves, adding to the campaign’s edgy and effortless vibe.
Her campaign highlights an aesthetic recall, with Cavallari photographed by Dennis Leupold. The images show Cavallari in white lace underwear and cream-colored boots, complementing the denim top. The setting isolates her against the stark desert background, emphasizing the collection’s theme.
Fans expressed mixed reactions to the campaign. Some praised the look, referencing early 2000s pop culture, while others critiqued the outfit’s chicness or questioned the setting choice.
Uncommon James, founded in 2017, is central to Cavallari’s busy schedule. Beyond jewelry, she manages a skincare and homeware line, alongside other projects like her podcast and Fizzen sparkling drinks.
Cavallari, who first gained fame on “Laguna Beach,” values the creative process behind her brand. Although she admits business wasn’t her initial ambition, opportunities from her reality TV days encouraged her entrepreneurial path.
Juggling company demands and family life, Cavallari strives for success defined by peace and personal time. She stays involved creatively while balancing her lifestyle priorities.