Rob Prisco fondly recalls bagging potatoes with his grandfather, Tony Prisco, every Saturday at Prisco’s Family Market. Established in 1926 by the Prisco family, Italian immigrants to Aurora, the market remains a significant landmark in their legacy.
The store on Lake Street was more than a business. For the fourth generation, it was a childhood hub. Andy Guzauskas, the present manager and Rob’s nephew, remembers his kindergarten days in the store’s basement. His grandmother would make grocery signs while he played. Marisa Boedewig, a cousin, recalls skipping school for adventures in the back room.
By 1996, the store relocated to West Prairie Street. The fourth generation, including Boedewig, contributed to its operations. Her story of meeting her husband over a potato speaks volumes about the store’s influence on their personal lives.
Now, as Prisco’s Family Market celebrates 100 years, Boedewig’s children affectionately call her “the cookie lady.” Andy Guzauskas represents the fourth generation managing the store since 2016. The Italian sausage served remains unchanged, connecting generations through flavor.
The centennial celebration was a gathering of dedication and gratitude. Rob Prisco addressed attendees amidst rain and cold, expressing deep appreciation to familiar faces, stating, “None of this would be possible without our wonderful customers.” In an era of dwindling independent stores, his words held substantial weight.
Independent grocery stores face daunting challenges: reduced SNAP benefits, rising costs, and financial pressures. The Illinois College of Agriculture reports a mere 1% net profit margin for such businesses. Guzauskas conveyed that escalating costs have significantly impacted operations.
The store’s electric bills surged by $4,000 monthly, equipment prices soared post-COVID-19, and natural disasters added to the burdens. When Central Grocers Cooperative folded in 2016, Guzauskas had to adapt swiftly. When asked about his strategy, he emphasized daily engagement and continuous learning.
Memberships with the National Grocers Association and Illinois Retail Merchants Association have provided essential insights and connections. This year, Prisco’s Family Market seeks state grants for refrigeration upgrades.
Guzauskas emphasizes that a grocery store is a community pillar. Beyond selling products, it educates and addresses customer needs. This personal touch is why attendees lauded the store’s 100-year legacy.
Former colleagues like Kevin Boedewig cherish the interpersonal connections. For Kevin, a visit can become hours-long social encounters. The store’s longstanding practices, such as accompanying customers to their cars, reinforce the community atmosphere. Aurora residents Charles and Karen Lorence appreciate the personalized service, highlighting special holiday orders as a gesture of warmth.
Local leaders recognize Prisco’s impact. State Rep. Barbara Hernandez appreciates familiar faces and community awareness. Aurora Mayor John Laesch notes the store’s communal integration as a key to its success.
Kevin Boedewig sees the enduring employee culture as a cornerstone. Many started their first jobs here, forming lasting bonds. “It’s customer first,” summarizes their ethos. This culture of care and connection is what Guzauskas learned growing up, and he continues to foster it. “Let’s treat each other well and enjoy our time together,” he said, encapsulating the Prisco legacy.