The Primm family in Nevada has partnered with Terrible’s, a Las Vegas-based company, to save their resorts from closing. This agreement comes right before the scheduled shutdown on July 4. Primm’s last operating casino, Primm Valley Resort & Casino, was set to close, which would have resulted in 344 job losses.
Partnership to Preserve and Grow
Cory Clemetson, a member of the Primm family and president of Primm South Real Estate Company, expressed satisfaction with finding a qualified partner for their properties. Tim Herbst, president of Terrible’s, emphasized their dedication to preserving Primm’s legacy while creating new opportunities for growth and tourism.
Primm has historically been an affordable alternative to Las Vegas. However, dwindling success and financial losses forced previous operator Affinity Interactive to plan the property’s closure. Affinity’s principal owner, Z Capital, had managed the Primm properties for nearly 15 years.
Nostalgia for Primm
Clemetson shared his belief that people remember their fond experiences visiting Primm as children. He recounted memories of a once-popular roller coaster and recalled a well-loved $1 hot dog offered at the resorts.
“My grandfather would be outraged at losing over 300 jobs on July 4,” Clemetson told Fox News Digital.
Future Plans and Optimism
A development plan is underway for the Southern Nevada Supplemental Airport near Primm. Set to open in the 2030s, this airport may offer Primm a unique advantage. The Herbst family, running Terrible’s, has experience across various industries, including gaming and hospitality.
Future enhancements could include property renovations, improved traveler amenities, and better food and beverage services. Clemetson expressed optimism about Primm’s future, emphasizing the importance of preserving his grandfather’s legacy.