In Morningside, Md., Ebert Velasquez Ramos, a recent high school graduate, is learning the ropes at a McDonald’s drive-through. Despite not owning a car, he is committed to arriving on time. Escalate, a startup, assists him with Uber vouchers when other transportation falls through.
Founders Sienna Daniel and Sean Segal launched Escalate after years in nonprofits, witnessing common obstacles like unreliable transportation and childcare affecting job stability. They created Escalate to address these issues and help companies minimize absenteeism, which can be costly.
In 2025, Escalate began piloting their app with a McDonald’s franchise in Prince George’s County, Maryland. Employees could use the app to request emergency help, such as transportation vouchers or grocery gift cards. The app was translated into Spanish, making it accessible to more employees.
A pivotal moment arrived during a January winter storm. Workers, including Veronica Allmon who typically uses an electric scooter, relied on Escalate for Uber rides to work. Her adaptability and dedication led to a promotion to manager this year.
Escalate has safeguards to prevent misuse. McDonald’s employees can make up to three requests monthly, and further assistance involves coaching. About 80% of requests from McDonald’s workers are for transportation, with the app helping save the franchise an estimated $35,000 monthly in callout costs.
The franchise now independently funds the app service, costing $250 monthly per store plus voucher expenses. Escalate aims to broaden its reach and is engaging with other McDonald’s franchises and industries beyond fast food.