Mayor Brandon Johnson announced his decision to hire Rachel Cohen as the new communications director for his administration on Friday. This move highlights Johnson’s intent to engage with Chicagoans through social media platforms like Instagram and TikTok. Cohen has amassed over 700,000 followers, which Johnson sees as a key asset.
Johnson stated, “The way people get their news and information is changing, and we have to meet Chicagoans where they are.” He emphasized Cohen’s ability to simplify complex issues and effectively communicate the administration’s work on various platforms.
Rachel Cohen gained prominence for her political commentary through short videos and her resignation from the law firm Skadden. This occurred when the firm agreed to a $100 million pro-bono arrangement with the Trump administration, which Cohen opposed. Her notoriety increased as she spoke against Trump’s Operation Midway Blitz immigration policy and supported various progressive candidates.
Recently, Cohen assisted with Mayor Johnson’s political communication efforts. She produced videos promoting Johnson without any remuneration, according to her statement to the Tribune.
In her acceptance statement, Cohen expressed honor in joining Johnson’s administration, which she noted has been committed to progressive policy. She aims to make Chicagoans aware of the resources and programs introduced by Mayor Johnson.
Cohen takes over from Erin Connelly, who had boosted the mayor’s social media presence during her tenure. Cohen, 32 and a graduate of Harvard Law School, has worked as a digital communications consultant. She has not previously served in a permanent communications leadership role.
As a political commentator, Cohen has been active on platforms such as Substack, where she has often criticized opponents of Johnson. In a recent video, she addressed political figures like Michael Sacks, urging Chicagoans to learn about his influence in elections.
Upon her appointment, Cohen informed her followers about her new role, stating she would decrease her personal account activity and focus on her new responsibilities. She plans to demonetize her social media and avoid discussing city electoral politics.
She believes Mayor Johnson deserves more recognition for his work, including efforts to tax the wealthy, address crime, and expand affordable housing.