Voter Concerns on the Economy
Undecided voters in Iowa and Georgia are expressing significant concerns about the economy and rising costs, as revealed in recent focus group discussions. These states are crucial battlegrounds for the upcoming Senate races. Patty O., a 59-year-old Republican from Georgia who supported Donald Trump in 2024, emphasized the burden of soaring costs. She said, “Nothing has gotten better regarding the cost of living, inflation — food is astronomical, gas.”
The focus groups, organized by Syracuse University and the research firms Engagious and Sago, included six independents, five Republicans, and one Democrat. Nine participants supported Trump previously, while three backed Kamala Harris. Most participants are more anxious about the economy today compared to when Trump returned to office. Although eight participants feel Trump isn’t focusing enough on economic issues, the economy remains a central factor in their voting decisions.
“Among these undecided voters, pervasive economic anxiety is the animating issue in the midterms — not Iran, not immigration, not Israel/Gaza.” — Rich Thau, Engagious
Economic Anxiety Takes a Toll
Eighty percent of the focus group participants disapproved of President Trump’s economic performance during his second term. Jamie G., a 55-year-old independent from Iowa, expressed disappointment, stating that Trump had promised to end conflicts but instead involved the U.S. in unnecessary wars. His tariffs were also criticized for raising prices. Other voters pointed to Trump’s perceived focus on vanity projects over pressing national issues.
While some participants appreciated aspects of Trump’s policies, like immigration and attempts to negotiate with Russia, others like Tyler R., a 24-year-old Republican, raised concerns about tariffs, price increases, and the ongoing conflict with Iran. Participants like Drew G., a 59-year-old from Georgia, noted stock market gains but criticized them as insufficient compared to broader economic challenges.
Jennifer B., a 43-year-old from Iowa, highlighted her frustrations with broken campaign promises regarding price reduction: “I’m making a lot of money in investments, but I can’t spend that. It’s just in stocks, for the future.” Participants reported struggling with healthcare, gas, food, and utility costs, forcing them to make sacrifices.
Midterm Election Decisions
Many voters linked their decision-making for the midterms to their broader dissatisfaction with Trump and a perceived lack of focus on economic issues. Despite this, few appeared to consider using their votes strategically to challenge the administration during the midterms. Margaret Talev of the Institute for Democracy, Journalism and Citizenship noted their lack of tactical voting intent.
Some voters, like Tyler R., expressed interest in candidates willing to work across party lines. He supported some aspects of Democrats but remains cautious. MacKenzie R., another voter, shared worries about Democrats moving too far left but appreciated a moderate candidate like State Auditor Rob Sand.
Decisions Yet to be Made
Georgia voters are still learning about their Senate candidates. Several have expressed support for Rick Jackson, a Republican gubernatorial candidate known for his rise from foster care to a successful businessman. Others remain undecided between Jackson and Democratic contender Keisha Lance Bottoms.
Despite other concerns, economic issues remained the top priority for voters like Alice N., a 47-year-old from Georgia. She emphasized her preference for a candidate focused on reducing the cost of living and making essential goods affordable.