Former President Barack Obama is bringing back his campaign slogan, “hope,” in a series of new digital ads for the Democratic National Committee. These ads, as seen by CBS News, aim to energize voters nationwide. Obama expresses surprise at recent events but remains inspired by Americans demanding change: “That’s what hope is all about,” he states.
In one 52-second ad, Obama, without naming former President Trump, discusses the challenges of recent years. He urges Democrats to “win one of the most consequential elections in our country’s history.” Emphasizing civic power, he declares, “The most powerful office in this country has always been ‘citizen.’ Right now, every one of us can help turn hope into action.”
The ads, backed by a substantial six-figure investment, support the DNC’s mobilization efforts. They are designed to boost voter turnout and grassroots fundraising. DNC Chair Ken Martin noted the momentum: “President Obama’s support will motivate and mobilize voters,” he told CBS News.
As a significant Democratic figure, Obama has actively raised funds. He generated over $13.6 million for the party since last year through events and mail campaigns. This includes $3.6 million in a recent fundraiser for the Democratic Senatorial Campaign Committee in Northern Virginia.
At a recent gathering, Obama highlighted unexpected opportunities for Democrats. “There are states right now in play that I would not have imagined,” Obama told attendees. He highlighted James Talarico’s surprising lead in polling against Ken Paxton. “But we have a chance,” he urged, emphasizing the importance of effort and attention as the election approaches.
Obama has endorsed key Senate candidates such as Georgia Sen. Jon Ossoff and Maine’s Troy Jackson. He also supports gubernatorial candidates including Wisconsin’s David Crowley and Pennsylvania’s Josh Shapiro. Recently, he recorded nearly two dozen ads for Democratic candidates, continuing his support for House campaigns with robocalls.
Obama plans a busy campaign schedule, which includes a visit to Michigan. He will support Democratic nominee Abdul El-Sayed on October 24. Addressing past criticism, Obama dismissed concerns about El-Sayed’s progressive views: “I don’t know — he’s for a higher minimum wage and health care for all, and it doesn’t seem crazy to me.”
Earlier this year, Obama actively engaged with voters. He joined Josh Turek in Iowa for basketball and enjoyed tacos in Texas with James Talarico and gubernatorial nominee Gina Hinojosa. Obama’s campaign strategy this fall focuses on influencing Democrats and swing voters.
Through his latest ad, Obama conveys a simple message: “Use that hope to make a difference. Get involved.” This call to action is central to his efforts in mobilizing voters and fostering change during this election cycle.