Jana Kramer gained attention by sharing striking throwback photos from her EBY campaign. She showcased her toned physique in black lingerie and western-themed outfits against a rustic background.
In May, the 42-year-old country artist debuted her “Wild & Free” collection with the intimates brand, Empowered By You. Last week, Kramer shared two captivating images from the campaign on Instagram. The “I Got the Boy” singer wore EBY’s Relief bra in black, matching high-waisted underwear, a cowboy hat, fringed leather jacket, and short denim cutoffs.
Accessories included cat-eye sunglasses and silver rings. Her hairstyle featured loose waves, and she completed the look with knee-high cowboy boots.
In one image, her shorts were left unbuttoned as she posed against a wooden fence in a flower field with a barn in sight. Another picture captured her smiling in front of the fence, wearing black lingerie in the western-themed shoot.
“Apparently I was wearing my cowboy hat backwards 🤠😂 BUT at least I got one thing right… @joineby,” she wrote, referring to the brand.
Kramer initially introduced her “Wild & Free” collection on May 7, highlighting personal connections to it. She emphasized themes of empowerment and authenticity for women done with tolerating compromises.
In further campaign photos, she wore the Relief Bra in gray with cutoff denim shorts and a white blouse, posing with arms outstretched. She also modeled a pink set atop a vintage Ford pickup truck.
Besides the Relief Bra, the collection featured EBY’s Sheer Bralette, which she wore in multiple colors. A silver chain belt and a cowboy hat accompanied her look while posing with a horse.
In another image, she sported a leopard-print bra, red leather jacket, and cowboy hat against a truck. Kramer described collaborating with EBY as “the most natural next chapter” due to her personal journey of support and choice.
EBY is supported by Sofia Vergara, Rosario Dawson, and Venus Williams. Kramer is also working on her directorial debut, “Love Song for My Texas Ranger,” where she acts alongside Ryan Rottman and others.
The romantic drama follows a singer returning to Texas to settle her mother’s estate while rekindling connections with a Texas Ranger. Kramer contributes original music to the film’s soundtrack, reflecting her profound music connection.