Steve Hilton, the Republican candidate for California’s gubernatorial race, has landed in hot water due to a contentious advertisement. This comes as he attempts to bridge a considerable polling gap against Democrat Xavier Becerra in the final month of the campaign.
The advertisement in question depicts two young women on a bed, with an LGBTQ+ flag present in the background. Initially, one woman seems anxious about trying something unfamiliar. Following reassurance from the other, it becomes evident they are discussing voting. The woman instructs her companion to vote for Hilton and advises her to initially seal the mail-in ballot envelope. This ad has drawn criticism from both sides of the political sphere.
Michael Gates, the Republican attorney general candidate, has publicly declared his disapproval. He stated, “I do not condone Steve Hilton’s ‘Just Try It’ video. My campaign was not informed of its release, and I denounce the use of young women for political motives. California families deserve superior representation, and as Attorney General, I will work daily to safeguard our youth and their rights.”
Sonja Shaw, a contender for state superintendent, echoed these sentiments with a more severe critique. She condemned Hilton and the state Republican Party for endorsing the ad, calling it “creepy, weird, and disturbing garbage.” She indicated that such representations contributed to some individuals leaving the party.
Democrat Rep. Robert Garcia labeled the ad as “bizarre and desperate.” He argued that Hilton focused more on entertainment than on addressing issues pertinent to Californians.
Hilton defended his approach, stating, “We’re just saying, you know, just try it. It’s a provocative and humorous way of making a point, right? Which often the best communication does.”
Current Polling and Campaign Dynamics
Hilton faced this backlash during a challenging period. Though endorsed by President Donald Trump, polling indicates he trails Becerra substantially. California has long leaned Democratic, posing a tough environment for Hilton.
According to a UC Berkeley poll conducted from September 15 to 20 among 4,512 likely voters, Becerra held a 25-point lead, 58% to 33%, with a margin of error of 2%. Previously, in August, Berkeley showed Becerra at 55% and Hilton at 37%.
A SurveyUSA poll mirrored these findings, giving Becerra a 55% to 33% lead over the same period. The Public Policy Institute of California found Becerra leading 60% to 38% in early September, with similar margins of error.
Despite unfavorable polls, Hilton has actively campaigned on themes like affordability, taxes, and cost of living. During a recent debate, he urged voters to move away from the current political climate, while Becerra linked his opponent to Trump.
Prediction markets also show Hilton’s chances of victory remain low. As per Polymarket, Becerra holds a 96% likelihood of winning versus 4% for Hilton. Election day is set for November 3, and the candidates have engaged in their solitary general-election debate. They discussed various topics, such as taxes, immigration, and artificial intelligence.
For further information, contact Newsweek editors Tobias Meyjes and Cristina Diciu.