The Boston Red Sox recently saw their 15-game winning streak come to an end earlier this week. This conclusion was a relief for a Boston-area restaurant chain running a challenging promotion. The chain, 99 Restaurants, which originated in Boston, extends across New England and into New York.
Since 2008, 99 Restaurants have partnered with the Red Sox for a promotion where kids eat free whenever the Red Sox win. During the streak, from July 2 to July 22, the Red Sox remained undefeated, which led to children dining for free over nearly three weeks.
Many businesses, particularly at minor league games, offer similar promotions, like free treats for certain game events. However, often people forget these promotions. Despite this, parents remembered the free meals at 99 Restaurants.
According to reports, the restaurant distributed thousands of free meals, each valued at around $8, as a result of the promotion. The recent loss to the Baltimore Orioles provided a brief pause from this giveaway, but the Red Sox aimed to continue their success in an upcoming series against the Toronto Blue Jays.