Running as a Republican in California can be daunting. It’s a state known for its strong Democratic leanings. Steve Hilton, however, is tackling this challenge head-on in his bid for governor. He’s seeking to capture attention in a unique way.
Hilton’s Provocative Advertisement
Hilton released an advertisement featuring elements guaranteed to spark discussion. The ad gained national attention thanks to its use of a make-believe lesbian couple and a hint of a soft-core porn vibe. The controversial tagline, “Now lick it,” is memorable despite not being as iconic as historical political quotes. Hilton’s goal is to encourage voters in California to step out of their comfort zone and consider supporting his candidacy.
Mixed Reactions from the Public and Experts
Reactions to the ad have been varied. Some found the ad’s execution lacking. A less-than-impressed daughter labeled it “stupid” and “infantilizing,” while another questioned its authenticity as a “fake woke AI ad.” The ad was not AI-generated, though Hilton issued a partial apology to offended viewers.
Fred Davis, known for crafting memorable, albeit strange, political ads, appreciated Hilton’s effort. He praised the ad as “super attention-getting” despite doubting its effectiveness in gaining votes.
Kevin Spillane, a Republican strategist, acknowledged the ad’s attempt to push boundaries. He cautioned that the explicit nature of the “lick it” line might detract from its appeal.
Hilton’s Campaign Efforts
Hilton’s campaign stretches beyond the ad itself. He is actively engaging with reporters and issuing policy proposals. These efforts underscore his dedication to his gubernatorial bid.
Hilton’s debate appearance introduced unabashed criticism of his Democratic opponent, Xavier Becerra. He referenced a derogatory comment from Susan Rice, which she deflected while affirming support for Becerra.
The audacious approach Hilton employs may be part of a broader strategy, perhaps reconnecting with his previous role at Fox News. His bold maneuvers have garnered attention but have yet to translate into increased voter support.
For those following Hilton, the focus remains on whether his techniques will ultimately prove effective.