Apparel and Footwear Launches

Hoka introduces the Clifton, a staple in everyday running sneakers, suitable for both running and walking. It features soft foam cushioning, a mesh upper, and a double-lace lock to keep the tongue in place. Sizes are available for men and women, including wide and extra-wide styles.

The Clifton Pro, also released by Hoka, offers a performance-oriented design. It’s ideal for athletes aiming to improve pace or mileage. Its advanced foam and rocker-shaped outsole enhance durability and support.

Zoe Malin, an NBC Selected reporter, praised the Clifton Pro for its balance of cushioning and support during her 6-8 mile runs. She appreciated the roomy toe box tailored to long-distance comfort.

Saucony’s Paramount Max stands out with thick foam cushioning and a wide base, promoting flexibility. Ideal for recovery runs, it reduces stress with its shock-absorbing foam.

Brooks upgraded the Hyperion Max 4 race shoe, incorporating a springy cushioning and nylon plate for optimal forward momentum. A breathable upper supports sustained energy during workouts.

Tech Launches

Sony’s RX10 V camera, succeeding the RX10 IV, offers improved autofocus and AI tracking. With a powerful 25x zoom, this camera captures diverse subjects, from wildlife to sports.

Beauty Launches

Olaplex’s °7 Shine Serum Mist integrates a hydrating serum with oil for adjustable application. It revives styled hair with shine and frizz protection, suitable between washes.

One/Size introduces a glowy setting spray, enhancing makeup with a bronze finish. It contains coconut water and witch hazel for hydration and oil control.

Peace Out developed pore strips utilizing hydrocolloid technology to reduce blackheads and minimize pores.

Aveeno offers a gentle Vitamin C serum designed to brighten sensitive skin without clogging pores.

Native’s new powder dry shampoo freshens hair between washes with a convenient pump applicator.

Megababe’s Coldies provide cooling relief with reusable wearables suitable for hot days.

Home and Kitchen Launches

Blueair expands with the AlwaysCool handheld fan. Offering extensive battery life and adjustable speed options, it caters to home comfort needs.

iRobot’s Electro Plus vacuum merges cordless functionality with mop capabilities, using electrolyzed water for disinfecting floors. New Roomba models add versatility with vacuums and mop combos.

Hasbro introduces Blooms Play-Doh kits for adults. Available online, these kits spark creativity with floral-themed designs and pastel colors.

Travel and Outdoor Launches

Béis reinvents its travel collection. Notable updates include The Weekender bag, offering improved storage and ergonomic design. Changes reflect customer feedback to enhance usability and durability.

Why Trust NBC Selected?

NBC Selected staff frequently reviews new products, offering insight based on firsthand experiences. Connect with them across social platforms for the latest updates in technology, wellness, and more.

Reporter Harry Rabinowitz reviews emerging tech, Zoe Malin covers major sale events, Cory Fernandez focuses on lifestyle products, Mili Godio shares wellness expertise, and Ashley Morris contributes to SEO skin care content.