The Cultural Exchange at the 2026 World Cup
The 2026 World Cup had a profound impact on the United States, setting new records for television ratings and drawing millions of fans into stadiums nationwide. Beyond the on-field action, the event was a cultural exchange, with people from across the globe experiencing American hospitality.
Algeria’s Connection with Kansas City
Kansas City, the smallest host city, welcomed fervent Algerian fans as it hosted a match between Argentina and Algeria. With a population of over 500,000, the city embraced an influx of international visitors. Algerians enjoyed exploring Lawrence, Kansas, and appreciated the warm reception they received.
“A lot of people don’t even know Algeria exists. And it’s the same for us. We had never heard of Lawrence until the Algerian team came here. The people were very, very welcoming, and they adopted the Algerian team.” — Hanafi Habbas
Local businesses thrived, with David Sauter’s T-shirt shop in Lawrence breaking sales records.
Norway’s “Viking Row” Celebration
Norwegian fans made an impression with their “Viking Row” celebration, characterized by a drumbeat and imaginary rowing at matches. The celebration extended beyond soccer, appearing at a Mets game in New York, Times Square, and even on an escalator in Boston.
“It’s about rowing for the team. Making sure that we get the team to feel good on the pitch, make them perform the way that they should, and just support them in every way that we can.” — Ole Frøystad
Ranch Dressing Takes Center Stage
Among the foods that captured international interest was ranch dressing, becoming a favorite snack for World Cup attendees. The widespread enthusiasm prompted playful advice from the TSA regarding carrying bottles internationally.
The Tartan Army’s American Adventure
Scottish fans, known as the Tartan Army, demonstrated their vigor in cities like Boston and Miami. Their march through Miami to a baseball game and the revelry in Boston, where they depleted local bars of Samuel Adams Boston Lager, highlighted their hearty spirit.
“We’ve never seen anything like it.” — Billy DeCain, Sam Adams Boston Taproom
Texas Lemonade Stand Gains Global Attention
In Arlington, Texas, the Hannish-Gloria family operated a backyard lemonade stand, attracting visitors from Japan, India, and other nations. This experience fostered global connections and left lasting memories for the family.
“Being able to share this is something that I can’t even begin to articulate or even really fully comprehend. I think really most people are very good at heart and just want the best for everyone else.” — Heather Hannish