The popular YouTube golf channel, Good Good, with over 2 million subscribers, has apologized following backlash from a recent video ad. The advertisement featured a man shoving a woman and has now been removed from the brand’s channels. This ad promoted the channel’s collaboration with Callaway Golf.
In the video, Good Good co-founder Garrett Clark is seen pushing fellow member Alexis Miestowski to the ground. This caused a stir online, leading to the brand’s statement of regret. Good Good emphasized that the actions shown in the video do not align with their values. They expressed remorse and reiterated their commitment to making golf inclusive for everyone.
“We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand,” stated Good Good. “We have since taken that content down. And sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward.”
Despite the apology, the ad’s approval by multiple people raises questions. OutKick has contacted Good Good for further comments and awaits any responses.
In the advertisement, Miestowski attempts to pick up a driver, prompting Clark to sprint towards her, push her with his forearms, and then tell her, “Do not touch my new driver.” This led to criticism about how such content was approved for release.
Following Good Good’s apology, Callaway also issued a statement. They expressed their disappointment with the content and appreciation for Good Good addressing the issue. They reaffirmed their commitment to fostering an inclusive space in golf.
“We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this. We look forward to working together to ensure a more inclusive space in golf,” Callaway’s statement shared with Golf.com remarked.
The PGA Tour, also involved in the situation due to Good Good’s sponsorship of the upcoming Good Good Championship, commented on the video. They emphasized the importance of golf as a unifying sport and stated their stance against violence.
“The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all,” the statement read. “We do not condone violence in any form, and the since-deleted video does not reflect our values or commitment to inclusivity and respect.”
These developments highlight concerns raised by the ad and the responses from involved parties seeking to address and rectify the situation ahead of the Good Good Championship in Austin, Texas, this November.