Hailey Bieber shared a snapshot of her summer life with fans, wearing a bright yellow string bikini. The 29-year-old model and entrepreneur posted a series of photos on Instagram, captioning them ‘August so far.’
The slideshow featured a selfie of Bieber posing in a mirror, dressed in a scanty two-piece with a gathered triangle top and matching low-rise bottoms. Her hair was styled in a sleek bun, accompanied by gold and diamond drop earrings. She wore her elongated oval diamond engagement ring from her husband, Justin Bieber, and sported a sparkly pink manicure.
Another snapshot showed Bieber in a blue and red tank top paired with cropped sweatpants, laying on grass and smiling brightly. The photo collection also included a gym workout clip and a shot of Bieber holding a plate of meatballs topped with red sauce and cheese. She offered a glimpse into her beauty routine with an image of herself applying yellow Rhode eye patches and hair in curlers.
Bieber showed off her fit figure in a skimpy two-piece.
Bieber launched her beauty brand, Rhode, in June 2022 with three products: the Peptide Glazing Fluid, the Barrier Restore Cream, and the Peptide Lip Treatment. Rhode’s popularity led to its acquisition by e.l.f. in May 2025, in a deal valued at up to $1 billion, with Bieber continuing as chief creative officer and head of innovation.
She expressed excitement about the partnership with e.l.f. on Instagram, stating her dreams of expanding Rhode globally. ‘When I launched @rhode in 2022, I had big dreams for the company,’ she revealed, emphasizing the importance of reaching more spaces and faces worldwide.
In May, Bieber became the global digital ambassador for Italian swimwear label Calzedonia and featured in its summer 2026 campaign. She shared with Elle magazine her top tip for swimwear styling: ‘The fit is the most important part. Fit is everything.’ Although unsure of how many swimsuits she owns, Bieber estimated having five or six in regular rotation.
She described her approach to packing for summer trips: ‘I’m someone who plans my looks ahead of time. I like to be organized so I don’t have to think about it too much when I get there.’
Bieber stated, ‘fit is everything’ when choosing swimwear.
Bieber mentioned not focusing on tanning during her vacations, preferring activities like swimming. ‘My favorite thing to do is to swim!’ she shared. ‘Lounging by the pool is fun, but I prefer to get in the water.’