The Emmy Awards, Hollywood’s annual celebration of television, will transition from traditional broadcasting to streaming next year. This change comes as part of a new partnership with Amazon Prime, announced by the Television Academy.
The six-year deal grants Amazon Prime global telecast rights to the Emmy Awards. Importantly, the award ceremony will be available in front of the streaming service’s paywall. This means viewers can watch without paying a fee, allowing broader access to the event.
The announcement was made on October 6, 2026, highlighting a significant shift in how such high-profile events reach audiences. The decision to partner with digital platforms reflects a growing trend in the entertainment industry.
This move marks a pivotal moment for television broadcast, adapting to changing viewer habits and the rise of streaming services. The accessibility of the awards show aims to engage a wider audience globally.