Callaway Golf has issued a statement concerning a controversial advertisement made in collaboration with Good Good, a renowned YouTube golf channel. The advertisement, which was later deleted, showed an incident where a man, Garrett Clark, pushed a female member, Alexis Miestowski, to the ground.
Good Good partnered with Callaway to promote a special edition driver. In the ad, Miestowski reaches for the driver, prompting Clark to run at her, pushing her to the ground and stating, “Do not touch my new driver.” The ad was removed after it sparked criticism, with Good Good apologizing for content misaligned with their brand values.
Following the apology, Callaway expressed disappointment and gratitude to Good Good for addressing the issue. The company emphasized the need for a more inclusive space in golf. Questions arose regarding the advertisement’s production approvals, leading to a public response from Callaway CEO, Chip Brewer.
“Last week, Good Good Golf and Callaway posted a video to promote a co-branded driver. While the video was produced by Good Good, it was approved by Callaway prior to posting. That approval should never have happened. Mistakes were made, and we are taking the matter very seriously,” Brewer stated.
Brewer assured that the company is confronting the error and that thorough investigations are underway. Callaway has adjusted its approval procedures to prevent similar incidents. Brewer emphasized the company’s stance against discrimination and violence, asserting that they are committed to improving.
The PGA Tour also reacted, stressing the role of golf in fostering unity and a welcoming environment. The Tour condemned the violent portrayal in the advertisement, reiterating its values of inclusivity and respect.
Good Good is set to sponsor the inaugural Good Good Championship with the PGA Tour this November in Austin, Texas. The partnership and the advertisement have unfolded significant public attention.