The interaction between Big 12 Commissioner Brett Yormark and Texas Tech media personality Sean Dillon has become a point of contention. During a heated exchange, Yormark appeared irritated when Dillon posed a question that led the commissioner to instruct Dillon to stand up and ask the question again to receive a specific answer.
In response to the incident, Dan Dakich, a host at OutKick, voiced strong criticism against Yormark. Dakich is not typically known for siding with journalists but made an exception in this case, expressing disbelief at Yormark’s approach.
“These guys stand there like they’re kings,” Dakich remarked during his show, “Don’t @ Me.” He emphasized the disconnect between Yormark’s authoritative stance and Dillon’s role in media.
The situation arose when Dillon asked about the Big 12’s ban on tossing tortillas at Texas Tech games, a tradition of 35 years, and Oklahoma State’s tradition of slamming paddles into padded walls. Dillon’s questioning also touched on the league’s actions towards Texas Tech involving quarterback Brendan Sorsby and his connections to Cincinnati.
Yormark’s reaction seemed to stem from Dillon’s inquiry about the league’s support for all schools. This incident highlights Dakich’s unusual defense of a credentialed media member, marking a significant moment in OutKick’s history, noted by senior director Joe Kinsey.