As the Big 12 Media Days concluded on Wednesday, consensus emerged on the conference’s top contenders. Media members largely agree on a two-team race in the Big 12 for 2026. The main rivals are Texas Tech and BYU, drawing significant attention.
Texas Tech’s Prospects
Texas Tech stands out with its strong roster. Despite offseason turmoil involving Brendan Sorsby and a gambling controversy, they boast the most skilled lineup in the Big 12. Many expect them to dominate the competition and claim the title.
BYU’s Steady Rise
BYU has also cemented its position as a favorite. Having nearly reached the College Football Playoff, they played in the Big 12 title game last year, losing to Texas Tech. Expectations are high for BYU to challenge for the top spot once again.
Houston Cougars: The Dark Horse
With attention on Texas Tech and BYU, the Houston Cougars could be the sleeper pick of the conference. Under head coach Willie Fritz, they enter their third year with growing momentum. Last season, they achieved ten wins and secured a spot in the final AP Poll, a first since 2021.
Houston retains both coordinators, including defensive standout Austin Armstrong. The defensive unit ranked in the top-50 for scoring and top-40 for average yards per rush in 2025. The schedule plays in their favor, avoiding matchups with BYU, Arizona, and Arizona State. They face Texas Tech early, offering a potential advantage before Texas Tech fully settles in.
Returning Talent and New Additions
Houston ranks second in the Big 12 for returning production and holds a top-ten spot nationally for returning offensive production. This blend of experience and cohesion positions them as a force in conference play.
Though their transfer portal performance isn’t headline-grabbing, the addition of running back Makhi Hughes could prove vital. His 2024 season at Tulane was remarkable, with over 1,400 rushing yards and 17 touchdowns.
Conclusion
Overcoming Texas Tech remains a challenge, yet Houston’s combination of returning talent, strategic schedule, and leadership could propel them to new heights. Investing in the Cougars seems advisable, as their stock is expected to rise.